Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., welcomed customers, VIPs and Lamborghini executives to the exclusive grand opening celebration of the newest Automobili Lamborghini Boutique, located in a luxury shopping center outside of Los Angeles.
The Los Angeles fashion boutique will be the second Automobili Lamborghini boutique to open in 2009, after the Beijing, China store in November. Beijing and Los Angeles were strategically chosen for their locations -- Beijing as one of the world’s fastest growing markets and Southern California, traditionally one of the brand’s strongest regions.
“Opening an Automobili Lamborghini Boutique in Los Angeles further demonstrates our brand extension strategy towards high-end products consistent with the spirit of luxury sports cars,” stated Winkelmann. “The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini super sports car: Extreme, Uncompromising and unmistakably Italian. The Automobili Lamborghini Boutique embodies this culture to offer customers access to a more glamorous and exclusive world.”
In celebration of the opening, nearly 30 Lamborghini owners and their super sports cars gathered in Santa Monica, Calif. for an exclusive drive event. They were joined by Lamborghini executives, including Winkelmann, who led a convoy in a scenic drive to the grand opening of the Automobili Lamborghini Boutique.
The Los Angeles fashion boutique will be the second Automobili Lamborghini boutique to open in 2009, after the Beijing, China store in November. Beijing and Los Angeles were strategically chosen for their locations -- Beijing as one of the world’s fastest growing markets and Southern California, traditionally one of the brand’s strongest regions.
“Opening an Automobili Lamborghini Boutique in Los Angeles further demonstrates our brand extension strategy towards high-end products consistent with the spirit of luxury sports cars,” stated Winkelmann. “The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini super sports car: Extreme, Uncompromising and unmistakably Italian. The Automobili Lamborghini Boutique embodies this culture to offer customers access to a more glamorous and exclusive world.”
In celebration of the opening, nearly 30 Lamborghini owners and their super sports cars gathered in Santa Monica, Calif. for an exclusive drive event. They were joined by Lamborghini executives, including Winkelmann, who led a convoy in a scenic drive to the grand opening of the Automobili Lamborghini Boutique.
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