Collective Brands Inc announced that it has named LuAnn Via, most recently group divisional president of Charming Shoppes' Lane Bryant and Cacique retail chains, as president and chief executive officer of Payless ShoeSource Inc, reporting to Matthew Rubel, chairman and chief executive officer of Collective Brands Inc.Via succeeds Rubel as the leader of the Payless business unit, who has served in the role since joining the company in June 2005.
Rubel has significantly expanded his role with last year's acquisition of Collective Licensing International and The Stride Rite Corporation, which together with Payless ShoeSource, formed Collective Brands, Inc.
Via will begin at Payless later this month and be responsible for leading all day-to-day operations of the retail unit, including merchandising, marketing and retail operations for the more than 4,500 store chain, which includes stores in the United States, Canada, Central America, the Caribbean and South America.
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